What is Audience Segmentation?
Audience segmentation is the process of dividing your audience into smaller, more targeted groups based on shared behaviors, interests, or demographics. This allows you to deliver personalized ad experiences that resonate with specific segments of your audience.
How It Helps
Reach the right people by identifying specific audience segments based on their behaviors and preferences.
Tailor your messaging to specific audience groups, leading to more relevant ads and better engagement.
Target only the segments that matter to your campaign goals, optimizing your budget and improving return on investment.
Develop targeted campaigns for different audience segments, ensuring each group gets the messaging that resonates with them most.